Russell Agency

Winston-Salem, NC
This 8,000 SF adaptive reuse of a former auto-body shop is a direct reflection on the personality and creative energy of a progressive Advertising and Marketing Agency in Winston-Salem, NC. The project concept evolved from the firm’s own marketing materials and the visible downtown corner location. The design concept takes advantage of the interior view into the space from conversion of the garage bays into storefront glazing. The interior space plan arranges the enclosed office spaces into an interior “village”, with both residential and commercial faces in its presentation to the street. Common workroom, mock-up and kitchen spaces are centralized on the floor plan at the intersection of the two volumes of office space and central hub of circulation paths. The reception area greets clients with strongly stated accents, a custom reception desk, and sculpted wall treatments created from plaster tiles. The scope of work included a customized lighting design, exposed mechanical systems, and the use of exposed foil-faced insulation below the 18 ‘ ceiling deck.

Project Architect: Mark Shaver