About Us

About Us

The Powers of Ten, derived from the iconic design couple Charles and Ray Eames, is the concept behind the concentric circles of our logo, representing our unique approach to planning and design.

Our Story

Founded in the year 2000, our firm is now a leading facility planning and architectural design firm focused on providing our clients with passionate representation, creative talent and progressive design. Our completed projects number over 800 nationwide, ranging from Miami to Seattle.

We frequently serve as the client’s prime consultant and owner’s representative, organizing architecture, engineering and design teams. Markets served include Corporate, Healthcare, Innovation Centers, K-12 Schools, Higher Education, Adult Day, Senior Living, Community Non-Profit, and Retail.

All of our work is grounded in the principle that design is planning with a purpose, and for people who practice design, it is critical to understand the problem at hand. To determine the appropriate type and amount of space needed for a project as a whole, we first need to determine the space needed for each portion.  To determine the space needed for a specific portion, we need to understand the functions, operations, and adjacencies that optimize organizational performance married to building design.

By becoming more detailed, we can build a more accurate big picture.  The same concept applies to the qualitative properties as well as the quantitative properties of each project. The Powers of Ten, derived from the iconic design couple Charles and Ray Eames, is the concept behind the concentric circles of the Workplace Architecture + Design logo and represents this planning approach.

Our Identity

Together we define:

Our Values:

1. Research Driven
2. Passionately Original
3. Impact Oriented
4. Sustainably Focused
5. Culturally Diverse
6. We are a massive brain

Our Purpose:

Impactful, original design that helps our clients elevate their vision and performance aspirations

Our Uniques:

1. Programming expertise
2. Full cycle of service
3. Inside-Out approach

Our Niche:

Clients that recognize the value of our pre-design services and research-based design.

Our Proven Process:

Define before you design. Perform the full life cycle of service.

Our Guarantee

We guarantee exceptional design and a deep understanding of your project, culture, and goals. We do this with informed project navigation that reduces risk, and exceeds performance expectations.

Our Approach

Workplace Architecture + Design’s successful approach is based on a uniquely close relationship with our clients to help them navigate the planning and design of commercial buildings and interiors involving a complex series of design decisions, financial transactions, multi-disciplinary teams, and construction contract management.

Our method of space planning is based on a highly detailed programming method that captures fact-based requirements.

Our experience derives from two generations of design practice in a wide variety of project types, ranging from small businesses to Fortune 500 companies and major institutions.

Our knowledge is honed by experience and grounded in research that ties real estate performance to specific best practices and design attributes.

We see each project as an exploration of possibilities uniquely suited to the client’s culture and business goals. We help our clients with a progressive mindset that drives project results.

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our people

  • Alicia Hardin, IIDA, NCIDQ

    Principal Designer, Partner

    Alicia Hardin, IIDA, NCIDQ

    Principal Designer, Partner

    Expertise: Strategic Analysis, Programming, Social Design, Change Management, Project Management

    Experience: Thirty five years of experience in commercial interior design with two major Architecture and Design firms in North Carolina

    Professional: International Interior Design Association (IIDA) Member, International Facility Management Association (IFMA) Member

    Education: BFA Interior Design, Converse College

    Fun Facts:

    1. Favorite Music Artist: Bonnie Raitt
    2. On the weekend you can find me: reading or cooking
    3. What I want to be when I grow up: a Gypsy
    4. Most likely to binge on this tv show: Outlander
    5. Favorite Ice Cream Flavor: Rebel (keto) Cookie Dough Ice Cream
    336.725.7808
  • Peter Marsh, LEED AP

    Principal Project Manager, Partner

    Peter Marsh, LEED AP

    Principal Project Manager, Partner

    Expertise: Business Strategy, Organizational Development, Architectural Millwork Design, Furniture Design, Evaluation and Specification.

    Experience: Over eighteen years of experience in Sales and Marketing in the commercial office furniture industry. Ten years of experience in design and construction of custom architectural millwork, furniture, and interior renovation.

    Professional: Construction Professional Network (CPN) of North Carolina

    Education: BA Philosophy, Duke University, “Strategic Management,” Harvard Business School

    Fun Facts:

    1. On the weekend you can find me: Mowing the land at the farm
    2. Favorite Vacation Spot: Thessaloniki, Greece
    336.477.3642
  • Paul Meyer, AIA, NCARB

    Principal Architect, Partner

    Paul Meyer, AIA, NCARB

    Principal Architect, Partner

    Expertise: Sustainable Design and Analysis, Daylighting Design and Analysis, Integrated Project Delivery, BIM and Construction Documentation, Renewable Energy Integration, Construction Administration and Project Management and Building Programming

    Experience: Focusing on integrating sustainable solutions into building design since 2007 including work at one of the nation’s leading sustainable design firms. Project experience includes public work, commercial, K-12, higher education and R&D facilities

    Professional: Licensed Architect (North Carolina, Texas, Wisconsin, Kansas, Georgia, New York, South Carolina), American Institute of Architects (AIA) member, NCARB Certified

    Education: Masters of Architecture, Georgia Institute of Technology with a concentration in High Performance Buildings and BS in Architecture, Georgia Institute of Technology

    Fun Facts:

    1. Favorite Music Artist: Lil’ Wayne
    2. On the weekend you can find me:  Teaching kids T-Ball
    3. What I want to be when I grow up: A Professional Pastry Chef
    4. What got you interested in your profession:  Bob Vila
    5. Preferred Search engine:  Bing
    336.477.3682
  • Kristin Hollingsworth, NCIDQ, LEED AP

    Interiors Studio Director, Partner

    Kristin Hollingsworth, NCIDQ, LEED AP

    Interiors Studio Director, Partner

    Expertise: Programming, Design Development, Construction Documentation, Contract Administration, Project Management

    Experience: Commercial Interior Designer since 2003, with 10 years of experience at two of the Southeast’s largest Architectural and Design Firms.

    Professional: International Interior Design Association (IIDA) Carolina’s Chapter President 2014-2015, IIDA Carolina’s Chapter Board Member for 9 years, LEED Accredited Professional, USGBC Member

    Education: BS Interior Design, East Carolina University

    Fun Facts:

    1. Favorite Vacation: Barcelona, Spain with my family in my 20’s; Favorite vacation spot: Charleston, SC close to the coast and friends.
    2. Favorite Pasta: Gnocchi Bolognese with fresh shaved Parmesan on top
    3. What got you interested in your profession: I was always rearranging furniture at my parents’ house to see how spatially it would fit, then took AutoCAD my sophomore year in high school and knew it was the path for me.
    4. Dream car: Weekday: Audi 2023 RS Q8, Color: Black. Weekend: Fully Restored 1969 Coyote Edition Ford Bronco V8.
    336.725.7808
  • Paige Malloy, NCIDQ

    Interior Designer

    Paige Malloy, NCIDQ

    Interior Designer

    Expertise: Design Development, Construction Documentation, Finish Selections, Furniture Specification and Procurement.


    Experience: Commercial/Residential interior designer since 2011, with expansive knowledge in furniture specifications.

    Professional: American Society of Interior Designers Allied Member (ASID), ASID Triad/High Country NC Design Community Chair (2015-Present)

    Education: BS Interior Design, Appalachian State University

    Fun Facts: 

    1. Favorite Music Artist: Shinedown
    2. On the weekend you can find me: Building a ‘dinosaur world’ with my two boys. 
    3. I was born in: New York
    336.725.7808
  • Christine Kelley Storch

    Market Development Manager

    Christine Kelley Storch

    Market Development Manager

    Expertise: Community Engagement, Strategic Communications, Marketing

    Experience: Community Engagement within Winston-Salem for the last twenty years, provided strategic marketing and communications for small businesses

    Professional: Commercial Real Estate Development Association (NAIOP), International Facility Management Association Member (IFMA), North Carolina Economic Development Association (NCEDA)

    Fun Facts:

    1. Most likely to binge on this tv show: Anthony Bourdain’s Parts Unknown (RIP to a great storyteller)
    2. I was born in: Oregon
    3. Favorite Milkshake or Ice Cream Flavor:  Chubby Hubby

    Education: BA American Civilization, Political Studies – Meredith College

    336.409.8348
  • Danielle Viator

    Bookkeeper/Office Manager

    Danielle Viator

    Bookkeeper/Office Manager

    Expertise: Keeping things and people organized

    Experience: 15+ years working in offices in FL and NC

    Professional: Notary Public in Forsyth County, NC

    Education: B.S. in Business Management, Southeastern University

    Fun Facts:

    1. Favorite Music Artist: Jon Batiste
    2. Most likely to binge tv show: Ted Lasso
    3. Favorite type of pasta: fusilli with pesto
    336.725.7808

Our Clients

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